Almost twenty-five years ago a story began which connects the worlds of art and football in a unique and spectacular way. This story is about the football world cup, about a completely new kind of creative expression — and also about helping children in need in developing countries to achieve a better life for themselves and their families. Today, this story is about a pioneering new way of investing. And, last but not least: It is about giving people the chance to be a part of this story — in a way from which everyone can benefit.
This is the story of the Victory Works Collection, and it begins in 1998, with the artist David Pflugi. David, who was still at the very beginning of his creative career, set himself an ambitious – one might even say: absurd – goal. He decided to create large-scale work of art in honour of the football world cup in France which took place in that year, and to have it signed by all players participating in the final. How this could possibly be achievable was not initially clear. Since the very first world cup in 1930, no object of any kind had ever been signed by all the players in a world cup final, much less a work of art. And there was no doubt that the players of the finalist teams would be shielded from their fans and the public during the crucial time between the semifinal and final. The undertaking seemed impossible, particularly as David, at the time, lacked any of the required contacts and connections.
But David's motivation arose from a source which went far beyond mere personal ambition. His goal was to one day auction the resulting work, in collaboration with an auction house of global notability, in order to enable a considerable donation benefiting children in need, with a particular focus on access to education opportunities.
This goal was one of the factors which enabled him to gain the personal support of FIFA director Walter Gagg, now president of the Victory Works Collection, for his undertaking. Thanks to this collaboration, the seemingly impossible was achieved. The rest is history – and what a history it is! The large work «Le rêve du football» with which David returned from Paris in the late summer of 1998 was only the beginning.
The story continues
New works have been created for every world cup since then, and all these have been signed by all players participating in the respective world cup final. Today, the result is an absolutely one-of-a-kind collection of 42 works: The Victory Works Collection. It is not only of great significance to sports history, and a staggering artistic achievement, but also of almost inestimable financial value.
And the story continues! New works for the upcoming world cup in Qatar are currently being prepared, and after decades of deliberately treating the existing collection in a rather discrete fashion, the long-desired collaboration with an auction house of global importance is now being arranged.
David's new ambition is to allow people to share this success, which has been built up through hard work over so many years – thanks to a completely new chapter which is now beginning.
One thing which has been a strong influence on his creative work since the very beginning of his career is the goal of combining art with cutting-edge technologies in innovative ways. In that same spirit, David has decided to tokenize three selected works from the Victory Works Collection during the year 2022.
That means: It will now be possible to become a co-owner of these works through the purchase of special cryptocurrency tokens. Once the works have been auctioned, the proceeds will be distributed, in accordance with the share of tokens held by each owner.
This is being done in partnership with Sygnum Bank AG, based in Zurich and regulated by the Swiss Financial Market Supervisory Authority (FINMA). Sygnum already made history in July 2021 by tokenizing Pablo Picasso's work «Fillette au béret».
Those who decide to make use of this intriguing new investment opportunity gain not only the possibility to trade in the purchased tokens, but also support the cultural and humanitarian goals of this unique undertaking – part of the proceeds from these token sales will also go to charitable causes.